Marketing 101 for 2009
It has become crystal clear to me in the last few days that birth professionals should, as one of their New Year Resolutions, market their profession and businesses more clearly, more often and more aggressively.
One of the biggest reasons why women are so afraid of childbirth is that they have been told for several decades that birth is a horrible event, one that is far beyond their capabilities. To reach their goal of a health baby, they NEED induction, they NEED medication and they NEED assistance from maternity care professionals. Ignore the fact that women have been having babies for centuries. Ignore the fact that, especially in the US, in spite of the fact that medical intervention percentages have skyrocketed, there has been NO reduction in the maternal mortality and mobidity or infant mortality and morbidity.
http://childbirthtoday.blogspot.com/2008/12/marketing-101-for-2009.html
Leave a reply